I remember at uni a lecturer saying that all adds are just selling magic. Well I wish the magic of this advertisement would happen for real - it is fabulous! Take out 1 minute to watch it. They actually put the real playground in Sydney and let people run loose on it! Now only if they would do this in Melbourne or Geelong! McDonalds have decribed the ad as “biggest brand TV commercial in Australia to date”. Tell me what you think?